In addition to running the company, Scott develops and executes strategic communications programs, including public relations plans, integrated marketing and advertising programs, public affairs/issue advocacy efforts, and political campaigns.
Throughout his 25-year career in public relations and advertising, Scott has served clients including Eversource, Citizens Bank, Waste Management, The NH Lottery, The NH Division of Travel and Tourism Development, Plymouth State University, Merrimack Premium Outlets, Anthem Blue Cross & Blue Shield, Cabela’s, and The Balsams Resort.
Scott specializes in helping clients strategically communicate with key stakeholders and decision makers. In one of his higher profile assignments, he developed and coordinated the media relations campaign for the landmark Shirley Barron vs. IRS case – a lawsuit which has been recognized for changing the way the IRS deals with taxpayers and increasing taxpayer rights and protections.
He is an expert in assisting large, controversial, development projects communicate effectively with the communities in which they are proposed. Projects that Scott has helped win approval include; The Verizon Wireless Arena, AES Granite Ridge power plant, Merrimack Premium Outlets mall, Cabela’s retail store, Club Motorsports racetrack, and the Portwalk mixed use development in Portsmouth.
Prior to beginning his public relations career, Scott served as a news reporter, talk show host, and morning-drive anchor for WGIR Radio, New Hampshire’s largest and most-listened-to news and talk station. He began his broadcasting career in 1988 and has worked for several radio and television stations in New Hampshire and Boston, MA.